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January 18, 2007 / Bob Black

Why You Should Blog

USAToday posted this article yesterday with some guidelines for getting your web site prominently displayed in Google search results. You can read the article, but the three main pointers are:

  1. Your site needs to be linked to from other quality websites.
  2. You should have a clear website title.
  3. Your site should contain descriptive copy that includes the search terms (called keywords) that articulate how you want to be discovered by search engines such as Google, Yahoo and MSN.

Blogging (in particular with makes it super crazy easy to meet all three of those criteria.

  1. Every time you write a post about someone else’s post, WordPress (and most popular blogging software) will post a pingback to the other blog’s comments that links back to your blog. The more pingbacks, the more links you get, which drives up your search engine rating. In addition, sites like WordPress publish lists of recently edited posts, which are also indexed by the search engines.
  2. Your pretty much forced to have a specific title for each blog post. As long as you choose a title that corresponds to the actual content of your post, this criteria is satisfied.
  3. Blog posts are, by definition, full of keywords.

Some of my posts have appeared in Google search results in as little as a couple of days. If you want to get the word out about your product, yourself, or whathaveyou, blogging is a no brainer.


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